Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They help the website recognize your device and remember information about your visit, such as your preferences and settings.

Cookies serve various purposes, including improving website functionality, enhancing user experience, providing personalized content, and analyzing website performance.

2. Types of Cookies We Use

• Essential Cookies (Strictly Necessary):These cookies are essential for the website to function properly. They enable core functionality such as security, authentication, and session management. Without these cookies, the services you request cannot be provided. Examples: Session cookies, authentication tokens, security cookies.
• Functional Cookies:These cookies allow the website to remember choices you make and provide enhanced, more personalized features. Examples: Language preferences, saved payment methods, user interface settings.
• Analytics and Performance Cookies:These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. Examples: Google Analytics, page visit counters, bounce rate tracking.
• Advertising and Marketing Cookies:These cookies may be used to deliver advertisements that are more relevant to you and your interests and to help measure campaign effectiveness.

3. Why We Use Cookies

We use cookies for the following purposes:

• Security:To protect your account and prevent unauthorized access or fraudulent activity.
• Authentication:To verify your identity and keep you logged in during your session.
• User Experience:To remember your preferences and settings, making your visits more convenient.
• Performance Optimization:To analyze how our website performs and identify areas for improvement.
• Analytics:To understand user behavior, track page views, and measure the effectiveness of our services.
• Marketing:To deliver relevant promotional content and measure campaign effectiveness.

4. Third-Party Cookies

In addition to our own cookies, we may use third-party cookies from trusted partners and service providers. These may include:

• Payment Gateways:To process secure payment transactions, for example Razorpay, PayU, CCAvenue.
• Analytics Providers:To analyze website traffic and user behavior, for example Google Analytics.
• Social Media Platforms:To enable social sharing and track engagement, for example Facebook and Twitter.
• Advertising Networks:To deliver targeted advertisements and track campaign performance.

Note: We do not have control over third-party cookies. Please refer to the respective third-party privacy policies for more information on how they use cookies.

5. How to Manage Cookies

You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.

You can manage cookies through your browser settings. Here are links to cookie management guides for popular browsers:

• Google Chrome: Cookie settings
• Mozilla Firefox: Cookie settings
• Safari: Cookie settings
• Microsoft Edge: Cookie settings

Important: Please note that blocking or deleting cookies may affect your ability to use certain features of our website. Essential cookies are required for core functionality, and disabling them may prevent you from accessing your account or completing transactions.

6. Session vs Persistent Cookies

• Session Cookies:These are temporary cookies that are deleted when you close your browser. They are used to maintain your session while you navigate through the website.
• Persistent Cookies:These cookies remain on your device for a set period or until you manually delete them. They help us remember your preferences and settings across multiple visits.

7. Cookie Consent

By using our website, you consent to the use of cookies as described in this Cookie Policy. When you first visit our website, you may see a cookie banner informing you about our use of cookies. You can choose to accept or reject non-essential cookies through the banner or your browser settings.

8. Data Protection and Privacy

Information collected through cookies is processed in accordance with our Privacy Policy. We are committed to protecting your personal data and ensuring compliance with applicable data protection laws, including the Information Technology Act, 2000 and associated rules in India.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.